Modern B2B buyers evaluate solutions through video long before filling out a form. DemandTech’s video syndication services put your product demos, webinars, and thought-leadership content directly in front of active decision-makers across a trusted B2B publisher network. Stop paying for empty view counts and start acquiring real buyers.
Broad, untargeted video placements waste budget on casual viewers. ViewPath™ is DemandTech’s end-to-end video distribution engine designed to bridge the gap between video watch time and buyer intent. We identify, distribute, and score engagement across every touchpoint to turn video interactions into active pipeline.
We pinpoint in-market accounts and personas using verified B2B intent data.
Your video is placed across curated, permission-based B2B publisher networks and ABM channels.
Watch time, form fills, and click-throughs are tracked to score buyer readiness and capture qualified leads.
We optimize and syndicate a full spectrum of video formats tailored to every stage of the B2B buyer journey.
High-impact demo assets prepped with gated entry to capture decision-makers actively evaluating software solutions.
We repurpose raw webinars into short, high-retention clips optimized with captions, custom thumbnails, and contextual calls-to-action.
Middle-of-funnel social proof placed directly within industry-specific B2B publisher channels.
Expert commentary and industry insights distributed to targeted accounts showing high topic research intent.
A connected operational workflow moves your video library from preparation to measurable buyer engagement.
We review your existing video library and convert long-form assets into platform-optimized syndication files.
Using B2B search and intent data, we build custom account lists showing real-time purchasing signals.
Your videos launch across our network of verified B2B publisher sites, industry newsletters, and targeted ABM channels.
Viewers are scored based on watch duration and form completes, with high-intent leads delivered directly to your CRM.
Expand your reach without increasing video production overhead.
Strategic placement with original-source signals builds contextual relevance and referral traffic to your site.
Feed high-intent video viewers directly into personalized account-based marketing and nurture workflows.
We handle full technical delivery, formatting, channel management, and analytics reporting.
Turn your existing webinars and product demos into intent-qualified pipeline across our B2B publisher network.
We’ll review your existing video assets and deliver a tailored syndication plan designed to drive sales enablement and lead generation.
